The blue used in our logo has been carefully selected. To promote the consistent reproduction of this color as well as the other colors in our palette, target specifications have been established.
Xylem Blue, the color of our logo, is the most important color in our visual system — a unique and modern color. It is unique in the industry and among our competitors. Xylem Gray and white are used to provide a clean, neutral canvas for Xylem Blue.
Pantone 7704 C
Note: Use Pantone 7460 U on uncoated paper stocks.
|PANTONE PLUS formula for 7704 C|
|Pantone Pro. Blue||53.98|
|Pantone Rub Red||6.12|
|Pantone Yellow 012||2.64|
|Pantone Trans. White||37.26|
Pantone Cool Gray 11 C
Note: Use black instead of gray for copy in applications such as PowerPoint, fax, and black-and-white product spec sheets.
Our secondary colors consist of a range of blues and greens that complement Xylem Blue and evoke the world of water. Use secondary colors generously throughout our communications.
Pantone 347 C
Pantone 321 C
Pantone 7704 C
Pantone 285 C
Pantone 7669 C
Our accent colors add interest and energy. Use them sparingly and only to help highlight or call out key information.
Pantone 152 C
Pantone 193 C
Pantone 662 C
Pantone 7531 C
Displayed below are some examples of the incorrect use of our color palette.
Do not apply gradients to backgrounds.
Do not apply accent colors to graphics or backgrounds.
Do not use arbitrary colors that are outside our palette.
Do not combine colors that provide insufficient contrast.
Do not assign gray to graphics in full-color situations.
Do not use accent colors in headlines or long blocks of text.